As the retail industry becomes increasingly digital, consumers are more aware and connected than ever before. To meet this challenge and advance the critical customer engagement, retailers need to blur the lines between the offline and online retail experience. It calls for data analytics – operational and customer making – to be an integral part of an organization’s growth strategy.
Our latest White Paper, Retail Analytics: The 5 Keys to Success for Customer Analytics in the Retail Industry, we focus on how Data Analytics can help retailers better serve their customers and consequently Increases conversion rate, loyalty and ROI. We understand the importance of having a personalized shopping experience for your customers and how to develop an effective personalized strategy.
This latest piece last fall, Retail Analytics: Transforming Operational Data into Actionable Insights, highlighting the importance of operational analytics and its ability to address the various challenges facing retailers, follows our White Paper does. In particular, retailers can analyze various functions internally within their organization and then smooth them out for maximum ROI.
Both papers highlight the importance of data analytics in the retail industry and how insights gained from data analytics can help retailers discover business capabilities / challenges and increase overall ROI.